Baking Virality with NYC's Most Famous Bakery

This week on Scratch the CMO of Magnolia Bakery, Eddie Revis, shares exactly how he is baking virality into every marketing campaign they run and why he believes in having intellectually diverse mentors when you work in marketing. Tune in for another insightful episode from Scratch! Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter.