David vs Goliath - DuckDuckGo’s Marketing Strategies to Take on Google

In this week's episode of Scratch, the VP of Marketing at DuckDuckGo - Cristina Stanley, joins us for an enlightening discussion on the strategies that have helped DuckDuckGo take on industry giants like Google Chrome & Safari. DuckDuckGo is an independent alternative to Google that prioritizes online privacy and does not spy on their customers. Cristina’s transition from Coca-Cola to tech offers a unique perspective on marketing's role in driving growth and innovation. Being a challenger brand, DuckDuckgo has had over 71 Billion searches since its inception, and it’s continuing to grow. She delves into DuckDuckGo's creative marketing strategies that use humour to mock their competitors. This episode is a must-listen for marketers and privacy advocates, Tune in! We’re sure you’ll enjoy this one.