Google's Ad Scam & What it Means for Marketers | Scratch Special with Dr. Augustine Fou

In today’s special episode of Scratch, Jenna is joined by Dr.Augustine Fou, a leading expert in the area of digital ad fraud. Dr. Fou has been on the front lines of digital marketing for nearly 3 decades assisting government, regulatory bodies, and corporations in how to prevent and detect the nexus of cybercrime and ad fraud. He joins us to discuss the latest in the Google ad fraud case, exploring the implications for marketers, how you can start to build your own checks and balances, and how to not become addicted to phantom volumes when you run ads. This is a must-listen for digital marketers everywhere! Smart link: https://link.chtbl.com/scratch