How Boxraw Is Fighting Its Way to the Top of the $1.3Bn Global Boxing Market 🥊

In this episode, we chat with Ben Amanna, CEO of Boxraw, a leading boxing apparel and equipment brand, that was featured in Creed 3. Ben shares how he's building an authentic lifestyle brand around boxing, with a vision to make Boxraw “the reason why the world got into boxing.” He discusses 1 - the importance of community and authenticity in brand building, 2 - community initiatives like Sprint Club and Sparring Club, and 3 - the role storytelling plays in brand building. If you're into entrepreneurship, branding, or boxing, this episode is a must-listen!