How ESL FACEIT Group Fuels the Largest Esports League on Earth

In this episode, Fabio Tambosi, Senior Vice President of Global Marketing at ESL FACEIT Group (EFG), takes us into the fast-paced world of esports and gaming. With a background in iconic sports brands (Nike, Adidas, Saucony), Fabio shares how 3.2B gamers worldwide are rewriting the rules of modern marketing. From his early days chasing a professional soccer dream to leading the world’s biggest esports platform, Fabio reveals why a “community-first” mindset and unlearning old habits are key to delivering campaigns that really connect. This conversation is a must-listen for anyone looking to harness the power of authentic engagement—whether you’re in esports or any industry ready for change.