How Light Is Breaking Big Tech by Creating an Anti-Attention Smartphone

For 10 years, Light has been quietly revolutionizing the smartphone market by offering a radically simple alternative: a phone that helps you spend less time on it. In this episode, Kaiwei Tang, CEO & Co-Founder of Light, shares how they built a cult following in a hyper-competitive $500B+ industry—without relying on paid ads or data-driven monetization. By stripping away social media, endless apps, and constant notifications, Light’s devices aim to return users’ time, mental health, and real-life connections. Whether you’re curious about “digital detox” or simply crave a healthier relationship with technology, this conversation shows how a lean, mission-driven brand can stand out and thrive.