How to grow a business at the right cost, not all costs with Rand Fishkin of SparkToro

In this week's episode of Scratch, Eric Fulwiler is joined by Rand Fishkin, CEO of SparkToro! Many of you will have heard of Rand, he founded SEOMoz back in 2003 as a blog, and he also founded a business around it in 2008. He has also written a book called 'Lost and Founder'. This conversation revolves around marketing, but we also cover all things about being an entrepreneur - working smart and not hard, mental health and building teams. This is a great listen, tune in!