How to Launch One Of The Biggest Games In The World With Matt Webster of Activision

In this episode of Scratch, Matthew Webster, VP of Global Marketing for Activision and Call of Duty, discusses the launch of Call of Duty: Modern Warfare 2 and shares exactly what it takes to launch one of the biggest games in history. He also shares insights on understanding and connecting with audiences, refining marketing strategies, and maintaining a strong in-game experience.