How to market the future with Rob Miller of HyperloopTT

How do you design a brand around a product that doesn't actually exist? This is a fascinating conversation with Rob Miller, Chief Marketing Officer at HyperloopTT to hear about where the idea came from, the actual technology and their very special business models with contributors that work part-time in exchange for equity. Rob has a fascinating career, and he fills us in on how he ended up where he is today and how HyperloopTT is working to decarbonise the travel industry.