How Tony’s Chocolonely Changed the $120Bn Chocolate Category

Join us as we speak with Sadira Furlow, Chief Marketing Officer of Tony's Chocolonely, an impact company dedicated to ending exploitation in the cocoa industry. Tony's isn’t just about delicious chocolate—they’re committed to ethical sourcing and driving systemic change. Sadira shares how they build a global challenger brand without losing their mission, embrace bold risks, and use storytelling to convey their values. She highlights the importance of being mission-driven in every aspect of the business and the role of strong partnerships and a fearless culture. If you’re passionate about purpose-driven marketing or want to create a brand that challenges industry norms, this episode is for you!