Major League Soccer’s Full-Funnel Blueprint for Converting Viewers to Fans

Is America finally becoming a “soccer nation”? In this episode, Radhika Duggal, CMO of Major League Soccer (MLS), shares why she believes the answer is a resounding yes. Building off the momentum of household names like Messi and a league that’s grown from 10 teams to 30 clubs, Radhika reveals her playbook for harnessing top-of-funnel awareness and turning casual viewers into passionate, lifelong fans. Listen in as she talks data-driven marketing, the power of community, and how MLS is contributing to the global rise of U.S. soccer.