The BBC’s Blueprint for a Century of Brand Building With Its Chief Brand Officer

In this episode, we sit down with Charl Bassil, Chief Brand Officer at the BBC, who shares his approach to brand stewardship and long-term growth. Charl emphasizes the importance of marketers adopting a 'farmer' mindset—cultivating assets for sustained value, rather than chasing quick wins like 'hunters.' He discusses the balance between risk and opportunity in marketing, and strategies for increasing organizational buy-in. A key highlight is his insight on building community through branding, ensuring people feel a sense of belonging. This discussion is a must-listen for anyone focused on nurturing authentic, enduring brands in highly competitive environments!