The Modern CMO’s Playbook to First-Party Data With the CEO of mParticle

We sit down with Michael Katz, CEO of mParticle in this episode to explore the future of customer data management. Michael shares how the shift from integration to intelligence is reshaping marketing, highlighting, 1 - the critical importance of building a strong first-party data foundation in today's privacy-focused world, 2 - the transition from merely accessing data to executing effective strategies with it, 3 - leveraging AI with transparency to turn overwhelming data into actionable insights, and 4 - the power of collaboration between marketing and IT teams to drive success. If you're eager to stay ahead in the rapidly evolving field of customer data and marketing technology, then this episode is a must-listen!