The Truth Behind the World’s Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr

In this episode, we’re joined by Tristan Pineiro, the SVP of Brand Marketing and Communications at Grindr. Tristan discusses how authenticity & truth have played a pivotal role in building Grindr's brand worldwide. He emphasizes that if you want your marketing efforts to be successful, understand and align the three brand truths - who you say you are, who people say you are, and who you really are. After a career built at some of the most notable brands in the world from Netflix to Bumble, Tristan’s marketing philosophy is about shaping marketing around the actual use cases of the product (i.e. the job to be done). There is also a delicate balance between achieving commercial success, and Grindr's mission of serving the LGBTQ+ community, which Tristan breaks down in this episode. This episode is packed with valuable advice and mental models for marketers who want to build an authentic positioning & point-of-difference with their brand.