Episode 11: Combating PPC click fraud and a new Google SERP

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk