Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook

Sponsors: SEO Testing - Begin your exclusive extended free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries. Time stamps: 00:00:11 - Intro 00:01:14 - Sponsor: SEO Testing 00:05:00 - Sponsor: Search ‘n’ Stuff 00:07:30 - In loving memory… 00:08:18 - RIP to Google’s continuous scroll 00:14:09 - RIP to Universal Analytics 00:16:06 - Prompt injection leads to demotion on Bing 00:22:34 - The Bing index powers a lot of LLMs 00:34:02 - AI Overviews only show for 7% of queries 00:43:30 - Outro Links and resources Previous episode about GA4 key events and attribution Previous episode about GA4 with Krista Seiden & Simo Ahava RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653 AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048