Google Exploit Data Discussion with Mark Williams-Cook

Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery. Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community. The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting. Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025. Sponsors ⁠Experience the evolution of SE Ranking⁠ ⁠Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Welcome to Search with Candour 00:15 Studio Updates and Upcoming Guests 01:13 Exploring the Google Exploit 01:29 Sponsor: SE Ranking 02:50 Sponsor: Optmyzr 05:53 Advanced SEO and Conceptual Models 10:13 Understanding SEO Through Video Games 11:25 The Importance of Conceptual Models in SEO 14:53 Google Exploit Data and Its Implications 21:18 Site Quality Score and SERP Features 30:27 Optimising Click-Through Rates 33:25 The Twiddler Framework Explained 35:25 Google's Predicted Click-Through Model 37:53 The Role of Expertise in SEO 43:38 What Protobuf Is and How It Works 48:07 Wrapping Up and Future Plans