How to create content that stands out with Lily Ugbaja

In this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss: What do we mean by 'the Specificity Strategy'? How to find your target audience The LEMA framework of content creation For all of the links, show notes and transcript, go to search.withcandour.co.uk.