How to play Google's PPC game with Ashwin Balakrishnan

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams. Topics include: How to structure campaigns Data inputs and outputs Fallout from Google's anti-trust trial Auction manipulation How to use AI & machine learning in PPC Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.