How to use AI for SEO with Eric Hoover

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk about cats (briefly) 00:08:16 SEO in an AI world 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini 00:12:25 Working with AI as an assistant 00:14:37 You should learn to use AI in your workflow 00:15:20 How to use AI in keyword research 00:18:10 How to use AI in competitor analysis 00:19:35 Use AI to automate tasks and save your brain bandwidth 00:23:10 How to use AI for ecommerce optimisation 00:29:34 How to use AI to create content briefs 00:32:06 How to use AI to brainstorm new ideas 00:36:30 The common pitfalls of AI content 00:39:00 Can readers recognise AI-generated content? 00:41:36 How AI is integrated into the rest of our lives 00:44:50 Ranch-style SEO strategy works for AI-powered search 00:52:20 Content strategy for AI Overviews 00:54:20 Waiting for SearchGPT 00:56:50 Will there be a Google killer? 00:59:25 How search behaviour is shifting away from Google 01:02:50 Where to follow Eric Hoover 01:03:50 Outro and thanks