Using design to understand customers' needs | Jyothish Nair, McKinsey

Design: it’s a fundamental way for companies to understand their end users’ needs. Jyothish Nair understands this better than anyone. A VP and associate partner at McKinsey, Jyo has been helping clients create optimal physical, digital and spatial experiences for over two decades. Sitting down with Lloyd and Mana Search Co-Founder Mimi Nguyen, Jyo tells us about his journey with McKinsey, whether it’s better to have four specialists or four jacks-of-all-trades, and why designers need to balance the ability to iterate quickly with other skills. Plus, he digs into ethnography’s significance in crafting effective user experiences and shares how the Big Four consultancies are still succeeding without working on-site. Check out Jyo’s graphic novel project here: https://thebezalelproject.tumblr.com/ Mana Search on Twitter: https://twitter.com/manasearchuk Mana Search on LinkedIn: https://www.linkedin.com/company/mana-talent/