Brand vs Performance Marketing

Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands.   Show Notes: For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/ Zach Miller: https://www.instagram.com/zachmiller38/ Mario Fraioli: https://themorningshakeout.com/ ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0   BPC: Boulderthon: https://www.boulderthon.org/ KetoneIQ: http://www.ketone.com/freetrail30 (30% off) My First Million Podcast: https://www.mfmpod.com/ The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8 Leatherman: https://amzn.to/4dKgeWV   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia