Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   This week we discuss Canyon Bicycles and their recently announced partnership with LeBron James. Then we talk about Aaron's recent trip to Red Bull HQ and some learnings from the visit. We discuss a big open role in the outdoor industry - Global VP of Footwear for The North Face.   As usual we finish with Brand, Product, Content where we have a fun overlap this week.   Links: LeBron x Canyon Global VP of Footwear, TNF On's Lightspray How I Built This, On Athletic Shoes FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER