Cobra beer Founder - how to get through crises having nearly lost his business three times | Lord Karan Bilimoria

Lord Karan Bilimoria is the Co-Founder of Cobra beer, the best selling beer in Indian restaurants around the UK. We all pray for those moments we find a gap in a market we can exploit. That’s exactly what happened to Karan in 1989, realising the UK needed a better lager that complemented pan-asian food. He’s now a member of the House of Lords, having joined in 2006 and sits as a cross-bench peer, helping in particular with the Covid response. Over the years he’s almost lost the business 3 times, so what has he learnt about building resilience? -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders. Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders. Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/. You can find our historic newsletters here: https://www.secretleaders.com/episodes.