McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers

Secret Leaders with Dan Murray-Serter & Chris Donnelly - A podcast by Leaders Media

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Ever wondered how Burger King pulled off one of the slickest marketing stunts ever—racking up 1.5 MILLION app downloads in just ONE WEEK by targeting people standing INSIDE McDonald’s stores? _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders