Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more

Secrets To Scaling Your Ecommerce Brand - A podcast by Jordan West

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Send us a text In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are! What is a KPI? KPI stands for Key Performance Indicator. A KPI is a measurement you use to track meaningful performance. KPI examples: Ecommerce store KPI - Purchases, Return on ad spend (ROAS)Construction company - phone calls / percentage of phone calls that lead to jobsLarge brands - amount of impressions Your ideal KPIs...