Ep 118: Premium Pet Products and Getting to Launch with Zell Crampton of Diggs

Send us a text In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground. KEY TAKEAWAYS FROM THIS EPISODE To sell a lu...