Ep 120: Pivots, Playing to Your Strengths, and Creating Leverage with Brad Staples from Vooray

Send us a text Brad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour. KEY TAKEAWAYS FROM THIS EPISODE Double down on the m...