Ep 126: Anti-Plastics, Relationship and Storytelling with Pela's VP of Marketing, Kate Wilson

Send us a text Who would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within th...