Ep 130: Viral Marketing: from 0 to 100,000 Masks Sold in 6 Months with Melinda Hwang, Founder of Happy Masks

Send us a text Melinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as s...