Ep 148: Rapidly Adapt Your Marketing Strategy with Dan Demsky, Co-Founder of Unbound Merino

Send us a text Unbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the incredible unrealized opportunity within the brand’s email list. Since then, momentum has returned t...