Ep 175: Evidence-Based Marketing with Matt Kramer of VKTRY Gear

When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODESkepticism is also curiosity – use it to your advantage.Creative asset management should be an in-house position at your brand.No one knows your brand better than you.Brand your marketing material early and often.Book Recommendation:Principles by Ray Daliohttps://www.principles.comTODAY’S GUESTMatt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.Learn more about Matt and his company here:Website: https://vktrygear.com/pages/the-insoleLinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit