Ep 175: Evidence-Based Marketing with Matt Kramer of VKTRY Gear

Send us a textWhen your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that ...