Ep 179: The Right Product for Massive Growth with Ryan McKenzie of Tru Earth

Send us a textAt the end of the day, the product makes the business.In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPaid ads can result in secondary benefits like organic reach, which is difficult to mea...