Ep 181: Premium Products and PR with Chuck Melber from Nomad Goods

How do you work with other brands to expand your market?In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEOwn your customers, own relationships you built through social media to your mailing list.If you can’t set up your affiliate program, have your product sold on Amazon so people can take advantage of that affiliate program.Reach out to companies you admire.You’re never going to a place where you are too big to talk to people.Never let yourself get complacent and feel like you have the right answer. Just keep on testing.Apps:Streak CRMhttps://www.streak.comHARO: Help a reporter outhttps://www.helpareporter.comTODAY’S GUESTChuck Melber is the Marketing Director at Nomad Goods, LLC.Nomad Goods, LLC is a consumer electronics company manufacturing cases, chargers, and accessories for Apple products.Connect and learn more about Chuck and Nomad Goods here:Website: https://nomadgoods.comLinkedin: https://www.linkedin.com/in/chuckmelber/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory