Ep 185: Function, Emotion, and Marketing with Craig Hammond of Peejamas

Send us a textStart with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers.In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him to develop a product that solves one of the most excruciating phases of parenting. He talks about p...