Ep 187: Exploring Marketing Channels with Marketing Expert Cameret Bannister of Janji

Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe best thing you can do is reserve 15-20% of your marketing budget to test new channels.Think beyond what’s currently working well.To build a strong community, focus on attracting people who are aligned with your mission.App:Loop Returnshttps://www.loopreturns.comKeywords Everywherehttps://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpBook:Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montellhttps://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887XTODAY’S GUESTCameret Bannister is the Director of General Marketing at Janji. Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.Connect and learn more about Cameret and Janji here:Website: https://janji.comInstagram: https://www.instagram.com/runjanji/?hl=enLinkedin: https://www.linkedin.com/in/cameretbannister/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermindIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit