Ep 191: The Big Shift; Brick and Mortar to DTC with Mike Ferril of Rosy Rings

Rosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business.In this episode, Mike talks about the transition to growing the DTC channels and some interesting tactics that have contributed to the successful growth over the last few years. He shares how they successfully turned around their business when it came to the point that their traditional ways were not working anymore. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIf your ways are not working anymore, make the shift even if it is tough.Having a sale often can harm your brand, look for other ways to promote.Figure out what makes your brand special and get rid of everything that distracts you.If something does not make your brand or product special, don’t put resources into it.Podcast: My first millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTMike Ferril is the Chief Executive Officer at Rosy Rings, Inc.Rosy Rings is a craft-focused brand that combines intoxicating aromas with real botanicals and lovely packaging to bring the loveliest of nature's motifs to every home.Connect and learn more about Mike and Rosy Rings here:LinkedIn:https://www.linkedin.com/in/michael-ferril-02081221/Website:https://rosyrings.comInstagram:https://www.instagram.com/rosyrings/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermindThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory