Ep 191: The Big Shift; Brick and Mortar to DTC with Mike Ferril of Rosy Rings

Send us a textRosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business.In this episode, Mike talks about the transition to growing the DTC channels and some interesting tactics that have contr...