Ep 194: Mastering Kickstarter With Jon Richards of Nomatic

Is Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEKickstarter alleviates cash flow problems.If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.Make sure that your product stands out and it’s got some features that set it apart from the competition.Make sure that you deal well with the logistics process for your fulfillment.TODAY’S GUESTJon Richards is the owner and co-founder of NomaticNOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.Connect and learn more about Jon and Nomatic here:LinkedIn:https://www.linkedin.com/in/jon-richards-31aa3449/Website:https://www.nomatic.comWe love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit