Ep 198: Why You Should Not Believe Platform Attribution With Devin O’ Brien of Askov Finlayson

Send us a textDifferent social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We h...