Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more

Send us a text In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen! What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically! Best places to optimize within Facebook ads manager Campaign Level: campaign goalAd Set Level: audience targeting placementsbehavior - purchase vs. ...