Ep 204: Exploring Editorial Partnerships With Terri Rockovich of Think Jinx

No matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.KEY TAKEAWAYS FROM THIS EPISODEAffiliate marketing is a marathon, not a sprint.Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.Optimize high-value partners. Find the top 10 voices in your industry.You don’t have time for perfection in the start-up environment so do quick, iterative testing.Book: Essentialismhttps://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382TODAY’S GUESTTerri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.Think Jinx is an online destination for modern dog nutrition.Connect and learn more about Terri and Think Jinx here:Website: https://thinkjinx.com/pages/about-usLinkedIn: https://www.linkedin.com/in/terrirockovich/Instagram: https://www.instagram.com/thinkjinx/Facebook: https://www.facebook.com/thinkjinxTwitter: https://twitter.com/thinkjinxWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory