Ep 213: Testing Ad Platform Attribution by Using Post Purchase Survey With Eric Bandholz of Beardbrand

Blind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers?In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out why your customers purchased, allows you to focus on what your value proposition is and refine details within your marketing operations. This simple strategy might just change the way you do your marketing!KEY TAKEAWAYS FROM THIS EPISODEA simple Post Purchase Surveys question should impact your marketing decisions: How did you first hear about Beardbrand?Organic Youtube accounted for 40% of customers finding Beardbrand. As a result: 80 % of content if so for our customer, 20% of our videos are promotional for our products.Know your client and serve them well.Finding out why your customers purchased allows you to focus on what your value proposition is and refine details within your marketing operations.Redefine what success means to you and surround yourself with people that share the same values as you.If you want to be an entrepreneur, you have to love solving problems. You have to be ready to suffer to solve those problems.Podcast: https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373TODAY’S GUESTEric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen and wants to help men find ways to keep on growing and become better men. He is also the host of the podcast Ecommerce Conversations.Beardbrand is a company dedicated to providing educational and inspirational content to help men Keep on Growing. Their line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more. Connect and learn more about Eric and Beardbrand here:Twitter: https://twitter.com/bandholz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorLinkedIn: https://www.linkedin.com/in/bandholz/Website: https://www.beardbrand.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brandThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!