Ep 217: Be Data-Informed, Not Data-Driven with Danny McGaw, Founder of UTM.io and Mcgaw.io

Send us a text“Be data-informed, not data-driven.”In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!KEY TAKEAWAYS FROM THIS EPISODEIt is important to have a well-oiled integrated marketing technology stack that's connected.Most companies struggle with lack o...