Ep 217: Be Data-Informed, Not Data-Driven with Danny McGaw, Founder of UTM.io and Mcgaw.io

“Be data-informed, not data-driven.”In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!KEY TAKEAWAYS FROM THIS EPISODEIt is important to have a well-oiled integrated marketing technology stack that's connected.Most companies struggle with lack of visibility and not knowing what the customer is doing and how they are going through the funnel.If you can’t see your customers' movement or interaction on your website, you are flying your business blind.To scale a business, it’s all about knowing what is going on directionally. Multi-touch attribution can help you get that directional guidance.Don’t care about making things perfect. Just get started and let things organically go in the right path and figure things out as it happens. Double down when things start working.The data should help inform your decision, but you shouldn’t just do what the data tells you. Trust your gut!Book Recommendations:Principles by Ray Daliohttps://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=6CAKE9YC9Y87&dchild=1&keywords=principles+ray+dalio&qid=1625807280&s=books&sprefix=principles%2Cstripbooks-intl-ship%2C357&sr=1-1Brainstorm, Daniel Siegelhttps://www.amazon.com/Brainstorm-Power-Purpose-Teenage-Brain/dp/158542935XTech Stack:https://segment.com/https://zapier.com/https://www.attributionapp.com/https://autopilotapp.com/TODAY’S GUESTDanny McGaw, CEO and Founder of McGaw.IO and UTM.IOMcGaw.io is a Marketing Technology and Marketing Analytics Agency based in Orlando, Florida.Connect and learn more about Dan and his company here:LinkedIn: https://www.linkedin.com/in/danielmcgaw/Website: https://mcgaw.ioWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory