Ep 218: Collecting Data That Matters With Data Analytics Expert Anastasia Egorova From Skechers

Data is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold?In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up and enjoy!KEY TAKEAWAYS FROM THIS EPISODEUnderstanding the customer and collecting the right data can help differentiate your brand.Data collection has to be timely. Be a step ahead of your customers and meet them in the channels where they are with the product you are offering that appeals to them.Trends in Asia like technology innovation in the retail space or even fashion are usually indicators of what will happen in the US for younger consumers.Quantitative data helps you quantify the problem, and qualitative data explains why people behave in a certain way. You need to experiment and test but your risks should be based on evidence and data.TODAY’S GUESTAnastasia Egorova is a Data Intelligence, BI, and Analytics executive. She has 15 years of experience in Business Intelligence, Analytics, and Information Management with Fortune 100 companies and 7 years of consulting with Fortune 500 companies.Connect and learn more about Anastasia here:LinkedIn: https://www.linkedin.com/in/egorova/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Om Podcasten

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!