Ep 219: From Eye Doctor to SeeEO With Dr. Travis Zigler, Eye Love

See 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to impoverished people around the world.KEY TAKEAWAYS FROM THIS EPISODEAmazon is responsible for 50% of all online sales. It can be a great place to list your products to build a business, or when you’ve plateaued on other platforms.PPC ads can be used as much or as little as you’d like. At the very least, it’s important to protect your brand name so when people look you up on Amazon, you come first. If you don’t, your competitors will.Always be looking for opportunities to optimize your funnel. Follow the 80/20 principle, where 20% of what you’re doing produces 80% of the results. For Amazon, 20% of the keywords you’re targeting are going to produce 80% of the results. Find these keywords and double down on them to maximize your profits.Book recommendations:Principles by Ray Daliohttps://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021Profit First by Mike Michalowiczhttps://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?dchild=1&keywords=profit+first+mike&qid=1626441371&s=books&sr=1-1TODAY’S GUESTDr. Travis Zigler is the co-owner of ‘Eye Love’ along with his wife. He also runs the Amazon PPC Ad Agency ‘Profitable Pineapple Ads’.Eye Love, is an eye health and wellness company that provides affordable, high-quality products to its customers. They give a portion of their profits back to those who can neither afford nor obtain quality eye care in other parts of the world.Connect and learn more about Travis and his company here:LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Website: https://eyelovethesun.comhttps://profitablepineapple.com/main-page1599143171815As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory