Ep 220: How Branded Content Can Kill Your Competition With Armando Roggio, Practical Ecommerce

If your brand isn’t making quality content, you may be losing money.In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge competing in the future digital environment. Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEContent marketing is the most powerful organic marketing tool right now, and most brands aren’t taking advantage of this opportunity.Content marketing is the process of creating, publishing, and promoting content to attract, engage, educate and retain customers.Every business is defined by what makes it unique, either the product, the offer, or the relationship with your customers. Content marketing is the best strategy to focus on nurturing a relationship with your customers, as it will build loyalty to keep them coming back.Armando is a big believer that the secret to scaling is to find a blue ocean.‘Blue Ocean Strategy’ is the idea of finding a new market for your business to unlock tremendous growth, while simultaneously keeping costs down.Recommended App: Podiumhttps://www.podium.comRecommended Book: Traction, by Gino Wickmanhttps://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=3M6D2GYT1XYWZ&dchild=1&keywords=traction+-+gino+wickman&qid=1626442642&s=books&sprefix=traction%2Cstripbooks-intl-ship%2C342&sr=1-1TODAY’S GUESTArmando Roggio is the Senior Contributing Editor of  Practical eCommerce. He is a seasoned journalist and expert in eCommerce and technology. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly traded computer-chip manufacturer, and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.Connect and learn more about Armando and his company here:LinkedIn: https://www.linkedin.com/in/armandoroggio/Website: https://www.practicalecommerce.comEmail: [email protected] a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory