Ep 236: How to Get and Keep Ambassadors for your Brand, An Executive Round Table Discussion

One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.KEY TAKEAWAYS FROM THIS EPISODECommunities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.Listen to customers about what they need and find micro-influencers who can represent these segments.The easiest way to start getting ambassadors is through your customers.Be accessible to your customers where they can ask you questions and talk to you.Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.Reach out to other brands that have complementary audiences to you that you are not in competition with.Make sure that anyone you partner with as an ambassador really aligns with your values.Taking care of the people and the culture representing your brand goes a lot further than what you think.After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.TODAY’S GUESTTera, Jackson Rowehttps://www.jacksonrowe.caNick Lamothe, CMO, The Legends Brandhttps://www.linkedin.com/in/nick-lamothe-b687a6a/https://www.legends.comChris Meade, CMO, Co-Founder, Crossnethttps://www.linkedin.com/in/cjmeade/https://www.crossnetgame.comSean Holladay, Space Stationhttps://www.linkedin.com/in/seanholladay/https://spacestationintegrations.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've beThis episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory