Ep 246: Marketing Sustainability & the Future of Fashion Ecommerce With Paula Maldonado, Dauntless
Secrets To Scaling Your Ecommerce Brand - A podcast by Jordan West
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Send us a textOur world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it?In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and learn more about the sustainable market.KEY TAKEAWAYS FROM THIS EPISODE8 out of 10 consumers are will...