Ep 252: Utilizing Product Customization to Build Meaningful Customer Relationships With Akram Abdallah, Nominal

Send us a textGiving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.KEY TAKEAWAYS FROM THIS EPISODEIndividuals can express their identity through jewelry. It can be a good c...