Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West

Send us a textGoogle is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Focus o...